Do You Want To Make Your Brand Irresistible?

branding, marketing

Do You Want To Make Your Brand Irresistible?

One of the challenges many businesses face is how to create a brand the effectively communicates to the target audience what their company is all about.  As an example, when you see the FedEx logo, you immediately know who they are and what they do.  In their case, their name is often used as a verb to describe the action of sending a package even if we used another similar service.  Kleenex is another example of a brand that has the same universal connotation.  These are definitely a couple of examples of irresistible brands.  We should all be so lucky to have our company spoken about in this way.

This kind of brand recognition was a long time in the making.  Not only is it the visual logo we see, but also the visceral feeling we get when we see it.  The key becomes establishing the way you do business that your audience understands and appreciates.  The most successful brands know exactly what they do and why it matters to their customers.  More importantly, they all do it consistently.  Establishing some charisma, collaborating and constantly checking the impact of messaging to their customers are all key elements of building a strong brand.

Obviously, this doesn’t happen overnight.  Having a cohesive and collaborative working environment that unites both strategic and creative components goes a long way toward this goal.  There are so many ways and tools to help you with these activities, but choosing the right ones for your business is key.  Sometimes, less is more.  This article from Shopping Cart Elite talks about why branding is important and reviews five basic tenants that are important considerations for enhancing your brand.

Read the article for yourself.  You may find some useful tidbits about the importance of branding.


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